iCircular Press

Newspaper circulars are the #1 tool for shoppers

Almost 80% of Americans acted on newspaper preprints in the past 30 days, 72% read or look at newspaper inserts regularly or occasionally, and 52% identify newspapers as the medium they use to plan shopping.* Retailers rely on newspaper insert advertising because it is one of the most successful methods of driving traffic to their stores. The newspaper circular continues to be THE vehicle for shoppers. iCircular extends that experience digitally onto mobile devices.

Bridging the print and mobile gap for consumers, retailers and newspapers

iCircular will broaden the audience for the already powerful preprint business by allowing newspaper advertisers to tap into the rapidly expanding audience of mobile users. This is a natural progression for the insert business, as studies indicate that mobile phones will overtake PCs as the dominant web access device by 2013.

press releases

Walmart, Kmart see up to 18% Click-Through via Mobile Circulars Program

4 Strategies for News companies as Mobile Ads Displace Dekstop Exposure

TownNews.com to Distribute iCircular Editions in its Weekly and Daily Newspaper Clients' Mobile Sites

*Source: How America Shops & Spends 2011, Frank N. Magid Associates for NAA.