Newspaper circulars are the #1 tool for shoppers
Almost 80% of Americans acted on newspaper preprints in the past 30 days, 72% read or look at newspaper inserts regularly or occasionally, and 52% identify newspapers as the medium they use to plan shopping.* Retailers rely on newspaper insert advertising because it is one of the most successful methods of driving traffic to their stores. The newspaper circular continues to be THE vehicle for shoppers. iCircular extends that experience digitally onto mobile devices.
Bridging the print and mobile gap for consumers, retailers and newspapers
iCircular will broaden the audience for the already powerful preprint business by allowing newspaper advertisers to tap into the rapidly expanding audience of mobile users. This is a natural progression for the insert business, as studies indicate that mobile phones will overtake PCs as the dominant web access device by 2013.
*Source: How America Shops & Spends 2011, Frank N. Magid Associates for NAA.